Len Allwood Design & Motion

マルチメディアデザインデジタルの動きをデザインする

Way Back
When Club

A self-initiated creature universe built from sketches, pixel sprites, type systems, animation, cards and a slightly overenthusiastic amount of world-building.

ProjectSelf-initiated original IP
CategoryCreature design / world-building
RoleConcept, character design, pixel art & visual development
DisciplinesBranding, sprites, animation, cards & UI
Original creature design · Pixel art · World-building

Ninety creatures. One very busy world.

Sketchbook oddballs became crisp pixel sprites, connected by type, family and a shared visual logic.

Way Back When Club logo
Tyrandragon pixel-art creature Thorn Kreeper pixel-art creature Hail Scale pixel-art creature Life Jelli pixel-art creature
Way Back When ClubOriginal characters, carefully misbehaving.
01 — The Project

Building a world, one oddball at a time.

Way Back When Club grew from pencil sketches into pixel sprites, character families, animation, cards and a world with its own rules.

Original IP / visual development

The characters came first. The world followed.

There are 90 named creatures across ten elemental and type groups. Some evolve, some animate, and all of them look like they belong in the same strange place.

DevelopmentPencil sketch → pixel sprite
SystemsTypes, families & evolutions
PresentationAnimation, cards, UI & identity
02 — Character Universe

Same world. Very different problems.

Eight creatures set the tone: different shapes, different temperaments, one shared visual world.

Tyrandragon
TyrandragonDragon evolution
Ganork
GanorkCreature design
Thorn Kreeper
Thorn KreeperPlant evolution
Beat Down
Beat DownCloud Fighter evolution
Hail Scale
Hail ScaleCreature design
Ouroboros
OuroborosCreature design
Toad Prince
Toad PrinceDrawing-to-sprite study
Jackanapes
JackanapesBuilt to move
A small but unruly sample

The full archive runs to 90 creatures. These eight show the range without turning the page into a census.

03 — Elemental Jelli System

Same blob. Different problem.

One base character shifts through colour, shape and elemental detail. Every version changes; every version is still unmistakably Jelli.

Life Jelli
Life JelliBase character
Light Jelli
Light JelliLight type
Ice Jelli
Ice JelliIce type
Lightning Jelli
Lightning JelliLightning type
Water Jelli
Water JelliWater type
Fire Jelli
Fire JelliFire type
Wood Jelli
Wood JelliWood type
Stone Jelli
Stone JelliStone type
Wind Jelli
Wind JelliWind type
Death Jelli
Death JelliDeath type
One character. Ten moods.

The family resemblance stays put while each version takes on a different elemental personality.

04 — Evolution Lines

They grow up. Mostly.

Four families show how a simple shape can grow, sharpen and pick up a surprising amount of attitude.

Dragon evolution

From snap to tyrant.

Early form → developed form → final form

Snap DragonSnap Dragon
MedragonMedragon
TyrandragonTyrandragon
Plant evolution

Seed, bulb, trouble.

Early form → developed form → final form

SeedlingSeedling
Puff BulbPuff Bulb
Thorn KreeperThorn Kreeper
Mushroom Royal evolution

A very short royal lineage.

Early form → final form

CaprinceCaprince
CapkingCapking
Cloud Fighter evolution

More cloud. More clout.

Early form → developed form → final form

Lash DownLash Down
Pelt DownPelt Down
Beat DownBeat Down
05 — From Drawing to Sprite

Paper first. Pixels later.

Five characters make the jump from loose sketches to small, readable sprites.

Rattle Skull

Sketch → sprite
Original Rattle Skull drawing
Rattle Skull pixel sprite
Rattle SkullFinal sprite

The sprite keeps the oversized silhouette and the grin, then lets the grid do the tidying.

Toad Prince

Sketch → sprite
Original Toad Prince drawing
Toad Prince pixel sprite
Toad PrinceFinal sprite

The drawing loses a few lines, but none of the expression.

Hot Ham

Sketch → sprite
Original Hot Ham drawing
Hot Ham pixel sprite
Hot HamFinal sprite

Chunky shapes survive the move to pixels. So does the attitude.

Man O Volts

Sketch → sprite
Original Man O Volts drawing
Man O Volts pixel sprite
Man O VoltsFinal sprite

The silhouette gets tighter; the energy stays gloriously unhelpful.

Seedling

Sketch → sprite
Original Seedling drawing
Seedling pixel sprite
SeedlingFinal sprite

Soft, plant-like shapes become a compact sprite without losing the character’s gentle awkwardness.

06 — Animation & Game Presentation

Now they won’t sit still.

Animation gives the static sprites a little timing, weight and attitude.

Life Jelli character animation
Jelli character animationA small loop with plenty of bounce.
Jackanapes character animation
Jackanapes character animationA faster, sharper loop for a creature with somewhere to be.
Sprite to motion.

The shapes stay readable as they move — the same character language, now with better timing.

07 — Cards & UI

Cards, icons and useful little things.

The characters moved into collectible cards, type symbols and the small objects that make a game world feel lived in.

Animated Life Jelli character card
Jelli animated cardCharacter, frame and environment, all pulling in the same direction.
Animated Jackanapes character card

Jackanapes card

The same card system gives Jackanapes a very different kind of entrance.

WBWC normal type icon Normal type icon
WBWC coin item Coin item
WBWC Magic key item Magic key
WBWC Jelli drop item Jelli drop
08 — Full Roster

This got slightly out of hand.

Ninety original creatures, split into ten groups of nine. A dozen of the wider cast sit below.

90named original creatures
10elemental or type groups
9creatures in each group
Tyrandragon
Ganork
Thorn Kreeper
Beat Down
Hail Scale
Ouroboros
Toad Prince
Jackanapes
Life Jelli
Snap Dragon
Seedling
Capking
A lot of tiny squares.And quite a lot of personality.
09 — Conclusion

A sketchbook idea with no sense of restraint.

What began as a handful of drawings became 90 characters, ten types, four evolution families, animation, cards and a pocketful of game-world objects. The scale grew; the visual logic kept it together.

Millenia pixel-art character
90 original characters
Sketchbook to pixel grid
Ten types, four evolution families
Animation, cards and useful little things