Len Allwood Design & Motion

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Yoga Smrti

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Yoga Smrti

I led the branding and illustration for Yoga Smrti, creating the identity, original character artwork and supporting web and print applications.

RoleFreelance Lead Designer
FocusBrand identity · Illustration
OutputsBranding · Web · Print
ProjectYoga Smrti · Tokyo

Selected identity & illustration work.

Identity, character artwork and practical applications developed as one flexible visual system.

Yoga Smrti character illustrated in seated and standing yoga poses
Illustration
Yoga Smrti identity applied to a business card
Identity
Yoga Smrti stationery and membership materials
Print
Yoga Smrti business cards
Application
Yoga Smrti logo and illustrated character poses
Character
Yoga Smrti character artwork with a mobile website screen
Web
Yoga Smrti character illustration beside an open studio window
Illustration
Yoga Smrti access map with a mobile website screen
Web